Over half (56%) of worldwide consumers have changed their spending habits over the last year. Not only are they becoming more price conscious, but are demanding more payment choices. 43% of consumers have abandoned their online shopping basket if the business didn’t have their preferred payment method available.
The data comes from the latest Paysafe report, ‘Inside the wallet: How consumers are spending and saving in 2024’.
“Consumers are comparison shopping more than ever, not only to find the best deal but the best payment experience that delivers choices, security, and speed, and keeps them coming back.” says Bob Legters, SVP of product at Paysafe.
With the rise of cashless policies for businesses, 63% of consumers are worried about their ability to pay with cash. 44% wish they could buy goods and services online and pay in cash at a local store.
The report found that many new payment methods are being trialled. Over half (58%) of consumers have made an online purchase through social media. Nearly a third now use a wearable device, such as a smartwatch, to pay.
Many changed spending habits can still be attributed to the cost of living increase. Respondents reported spending more than usual on everyday necessities like groceries (66%), utilities (57%), and essentials (51%).
Payment security also emerged as an important factor for consumers, as 64% said it is an important factor they consider when deciding how to purchase online.
“As consumers’ financial situations and priorities shift, businesses need payment partners that have a track record of offering innovative payment options that attract a wide pool of consumers—from younger to older and every age in between.” Legters continues.