GoTo has added over 40 features to its Connect platform.

The updates, which are designed to enhance the customer experience, offer businesses improved data analytics, streamlined workflows, and enhanced AI-driven interactions. 


“Providing a seamless customer experience is no longer a luxury for brands, it’s a necessity,” says Olga Lagunova, chief product and technology officer at GoTo. 

“It’s not enough to manage customer interactions. To build lasting customer relationships and loyalty, businesses must take an active role in analysing and simplifying the customer journey,” she added. 

The revamped Connect platform boasts features such as AI topic flagging, enhanced call reports, and detailed agent performance analysis, which will enable companies to deliver better customer experiences.

“We continue to enhance the GoTo Connect platform… we’re thrilled to offer 40 integrations and features that create effortless customer interactions, improve experiences, and more easily analyse and leverage customer data,” explained Lagunova.

These tools and features are available to all GoTo Connect customers within the new application.

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