InMoment has introduced Competitor Intelligence, a tool designed to revolutionise how businesses analyse competitor reviews and gain a strategic edge. This AI-driven solution transforms raw review data into clear, actionable insights, helping brands identify their rivals’ strengths, weaknesses, and opportunities faster.
“Competitor Intelligence is critical in ensuring that businesses stay informed while also enabling them to act decisively, differentiate themselves, and build long-term trust and credibility with stakeholders. With the added power of genAI, businesses can essentially add an always-on expert to their marketing team that can analyse and summarise large amounts of competitor review data in seconds, as opposed to hours or days, to deliver valuable insights and create a positive impact on the bottom line,” said Sarah Speigle, director of product, Reputation Management, at InMoment.
Traditional reputation management tools often provide only surface-level insights. In contrast, InMoment’s Competitor Intelligence empowers businesses with deep, real-time competitive analysis.
Users can ask specific questions and get precise answers about competitor performance within seconds. The platform also offers AI-generated prompts to uncover hidden trends and patterns and advanced filtering options to refine insights by time frame, location, or brand.
By harnessing generative AI, InMoment’s solution enables marketing and business leaders to move beyond static reports and take proactive action, making reputation management more strategic and data-driven.
With this innovative approach, businesses can stay ahead of the competition, refine their strategies, and ultimately attract more customers.