Kaltura, the Video Experience Cloud company, has announced the beta launch of Work Genie, an AI-driven platform designed to create deeply personalised and immersive digital experiences.
Targeted at enterprise customers and employees, Work Genie addresses the growing challenges of delivering timely, impactful, and relevant information in today’s dynamic business environment.
“Kaltura’s GenAI-infused video-first experiences like Work Genie are revolutionizing customer and employee journeys by creating, in real-time, hyper-personalized immersive experiences that boost onboarding, upskilling, reskilling, and engagement. The addition of GenAI-powered capabilities takes these organizations to the next level, with so much more content created and consumed, boosting productivity, engagement, and business results,” said Ron Yekutiel, Co-Founder, Chairman, President, and CEO at Kaltura.
By drawing from verified and secure organizational knowledge bases, Work Genie turns tedious information searches into effortless discoveries. The platform ensures accuracy and relevance, helping organizations achieve better business outcomes while streamlining access to engaging and customized content.
At its core, Work Genie leverages generative AI to redefine how companies interact with their customers and employees. The platform combines real-time content creation with large-scale personalization, allowing users—from marketers and sales teams to customer support and learning professionals—to produce tailored materials quickly.
These could include video snippets, podcasts, interactive flashcards, quizzes, or knowledge tests, all customized to the audience’s specific needs, preferences, and cultures.
This hyper-contextual engagement boosts productivity, knowledge retention, and overall satisfaction, creating a more meaningful connection between enterprises and their stakeholders.
Work Genie’s key features include personalized content generation and the ability to instantly create tailored digital assets to fit individual knowledge levels and preferences. Its AI Accuracy and Reliability ensure content is sourced exclusively from secure, verified organizational data, reducing inaccuracies.
With a privacy-first Approach, it safeguards employee data through customizable permissions in a closed system. Additionally, its proactive engagement chat-based interface not only answers queries but also anticipates user needs, delivering relevant content at the right time.