A recent United Culture survey breaks stereotypes about Generation Z’s work ethic, showing that 55% of employees aged 18-24 and 57% of those aged 25-34 believe their dedication to work has significantly increased over the past year.
According to the report, 37% of all respondents felt their work ethic had improved within the last 12 months. As many as 22% of employees across age groups said they regularly go above and beyond their job descriptions. By contrast, only 9% said they were unwilling to work beyond their designated hours, and 4% admitted to lacking motivation to perform beyond the minimum requirements of their roles.
“There is a lot of talk about the allegedly diminishing work ethic in business, especially among younger generations, but it is just that – talk. The truth is that properly motivated people, with supportive managers and an encouraging company culture, will give 110%,” said Victoria Lewis-Stephens, managing director at United Culture.
Gen Z employees’ desire for status and promotion is a key motivator, cited by 31% compared to the overall average of 19%. Winning or competition drives 25% of this age group, surpassing the average of 16%. In addition,47% of those aged 18-24 consider promotion the ultimate form of acknowledgement for their contributions, placing it even above financial rewards.
The survey also highlighted a universal priority among all age groups: stability and security, which motivates 52% of respondents. By aligning workplace culture with these aspirations, employers can harness the full potential of their teams, especially younger workers eager to advance in their careers.