According to research from Blackhawk Network, 46% of UK employees have labelled their employers as poor gift-givers. The survey, conducted ahead of the festive season, shows a strong disconnect between employer efforts and employee expectations when it comes to holiday gifting.
In 2023, half of employees reported receiving no gift from their employer, and over half (55%) are bracing for the same outcome this year. Even among those who did receive a gift, dissatisfaction runs high, with 34% saying the items were never what they wanted. Out of the age groups, Gen Z is particularly vocal, with 56% admitting they routinely receive at least one disappointing gift each year.
It is certainly somewhat depressing to hear that too often UK employees find themselves disappointed by gifts, or lack thereof, from their employers. Christmas gifts are symbolic, a tangible way to show employees that they are appreciated for all they have done in the past year,” said Chris Ronald, Managing Director of Rewards and Incentives at Blackhawk Network.
Despite the underwhelming state of holiday gifting, its impact on employee morale and retention remains clear. Over four in five employees (83%) agree that receiving a gift makes them feel valued, while 72% claim it boosts their energy for the coming year. Moreover,47% said they would hold off on quitting their job until after the holiday season in hopes of receiving a bonus or gift.
However, bonuses remain elusive. Only 13% of surveyed workers received one in 2023, though one in three expressed hope for one this year. As financial concerns mount, holiday gifting becomes even more significant. The survey highlighted that 21% of employees plan to alter their shopping habits due to financial pressures, with key concerns including rising utility bills (65%), inflation (60%), and food costs (60%).