New research has revealed that over 4 in 5 consumers don’t recognise when they’re using AI. This follows recent news that the UK, EU, US, and more have signed the first legal agreement on AI.
Sopro’s new study has found that nearly three quarters of respondents had head of AI. The majority (93%) of 16-29 year olds had heard of it, but less than half of the oldest generation (over 70 years old) has never heard of it, or could not explain it.
Only 17% of Brits can recognise when they’re using AI. This shows a significant gap in the public’s ability to identify the new technology, which could affect their understanding of its impact.
“Incorporating artificial intelligence into business offers excellent potential to improve efficiency, personalisation, and decision-making. However, using AI successfully requires a thoughtful approach to balance its benefits with the risks of it not being used properly or relied on too much.” says Rob Harlow, Chief Innovation Officer at Sopro.
A substantial majority (69%) believe employers should consult employees before introducing AI technologies, showing the importance of including employees in decisions that impact their work environment and fully explaining the benefits to them.
Across all regions of the country, most believe humans should make the final decisions in hiring (88%), performance management (83%), and firing (90%), over AI.
Half (50%) of the population has not used AI intentionally in their day-to-day lives, suggesting they don’t need it or that AI technologies aren’t accessible enough.
One-third of the survey respondents have used AI chatbots. Of these, they are used mainly for customer service (50%) and just to try them out (33%).
Other significant uses include entertainment, seeking advice (19%) and work-related tasks (18%), highlighting the diverse ways chatbots are used in everyday life.