Lucky, an e-commerce analytics company, has announced a partnership with Ulta Beauty, the largest speciality beauty retailer in the United States, to enhance the omnichannel shopping experience for consumers.
The collaboration will enable beauty brands to connect their Direct-To-Consumer (DTC) websites with Ulta’s in-store inventory, allowing customers to access real-time product availability.
Customers will now be able to browse their favourite beauty brands online and check if products are available at nearby Ulta stores. This feature provides shoppers with the convenience of locating and purchasing makeup, skincare, haircare, and fragrance items, with options for same-day pickup or delivery.
Sneh Parmar, co-founder of Lucky, said: “The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape. As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice.”
With over 1,400 Ulta locations across the U.S., this partnership enhances accessibility for beauty enthusiasts. By integrating Ulta’s inventory network with Lucky’s platform, beauty brands can fulfill online orders directly from local stores, offering customers faster and more efficient options for obtaining their desired products.