Wayvee Analytics has emerged from stealth, securing $5 million in pre-seed funding in a round led by Tetrad. vc. By combining radio frequency (RF) waves with proprietary AI algorithms, Wayvee’s technology measures customer satisfaction (C-SAT) and key engagement metrics in real-time, providing retailers with actionable insights without compromising privacy.
Retailers face many challenges in adapting to ever-changing customer behaviour. Traditional tools like surveys and mystery shoppers often fail to offer timely, accurate insights, leaving businesses struggling to make data-driven decisions. Although 93% of CX leaders use metrics like C-SAT, only 15% are satisfied with the tools available to measure CX effectively. Wayvee aims to understand customer behaviour better, helping retailers optimize their product placements, layouts, and store management.
“Emotion AI is paving the way for better experiences everywhere. Technology like Wayvee is designed to transform any offline industry where customer experience is key to success, and we’re starting with the largest one: retail,” said Alex Ovcharov, CPO and founder, Wayvee Analytics.
Wayvee’s technology provides key benefits, including real-time feedback on metrics like C-SAT, dwell time, and engagement, enabling retailers to improve customer experiences quickly. Its privacy-focused RF-based system ensures customer anonymity while delivering precise, data-driven insights, unlike traditional methods involving cameras or surveys.
In addition, the platform offers actionable insights into customer flow, conversion rates, and the effectiveness of in-store advertising, allowing retailers to make smarter, data-driven decisions.
Beyond retail, Wayvee’s technology is poised to impact diverse sectors, including healthcare, gaming, smart homes, and workplace management, helping businesses optimize experiences across various environments.