Digital presence management company Yext has acquired Places Scout, a local SEO and location intelligence platform, in a move to strengthen its competitive intelligence and benchmarking capabilities. The acquisition enhances Yext’s ability to provide real-time, data-driven insights, helping brands track competitors and optimise search performance.
As AI-driven search reshapes how consumers discover businesses, brands need more than visibility. They need precise market data to stay competitive. Places Scout’s proprietary analytics will integrate into Yext’s platform, expanding its digital presence management tools.
Mark Kabana, CEO of Places Scout, said: “Yext has redefined how brands manage their digital presence, while Places Scout has pioneered search intelligence and benchmarking. Together, we’re combining structured data expertise with deep search analytics to give brands a more powerful way to uncover opportunities, refine strategy, and outperform the competition. As we’ve always said, ‘With better data, you can make better decisions.’ Now, as part of Yext, we’re giving brands unmatched intelligence to adapt, compete, and lead in an AI-driven search world.”
This follows Yext’s recent acquisition of Hearsay Systems, reinforcing its push to offer brands a more comprehensive view of their market position across both traditional and AI-powered search.
Michael Walrath, CEO and chair of the board at Yext, said: “Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition.”