Yext has introduced Yext Scout, an AI-powered search and competitive intelligence tool designed to give brands the insights they need to navigate this changing landscape. With real-time visibility across traditional and AI search platforms, brands can track their presence, benchmark against competitors, and receive data-driven recommendations to improve performance.
Instead of relying solely on traditional keyword-based searches through Google, users increasingly turn to AI-driven platforms like ChatGPT, Gemini, Perplexity, and Grok. This shift is fundamentally changing brand discovery and engagement.
However, most companies lack the tools to measure their visibility in these AI-generated results, leaving them unsure of how their brand is perceived or why competitors are outranking them. Traditional SEO strategies appeared in a different era and don’t provide the necessary insights for this new digital landscape. To remain competitive, brands must adopt a proactive approach tailored to AI search, ensuring relevance and visibility in an evolving marketplace.
“Yext Scout changes that by giving brands the intelligence and control they need to track, optimize, and own their presence across both AI and traditional search. When combined with Yext’s industry-leading digital presence solutions, we believe we provide the only end-to-end platform that delivers comprehensive insights, recommendations, and the ability to take action,” said Michael Walrath, CEO and Chair of the Board at Yext.
Gaining a comprehensive view of search visibility
With Yext Scout, brands gain a comprehensive view of their search visibility, including how they appear on AI search platforms alongside Google and Bing. Competitive benchmarking capabilities help brands analyse their standing against local and national competitors, identifying what factors contribute to higher rankings.
The platform also delivers actionable recommendations, offering clear steps to improve visibility, sentiment, and discoverability. In addition, businesses can take action seamlessly within the Yext platform, optimizing key areas like listing accuracy, online reputation, web content, and social media.
In this new AI-driven era of search, brands that embrace intelligent insights and proactive strategies will have the advantage. With Yext Scout, businesses can confidently navigate the future of search, ensuring they remain visible, competitive, and top-of-mind for AI search agents and human consumers.