The Future of CX: 2022 Middle East and Africa 

According to Freshworks latest research, 80% of buyers are more likely to make a purchase when brands offer personalized experiences. Physical constraints and other consequences due to pandemic took consumers to digital platforms, which in turn forced businesses to redefine customer experience (CX) and meet them there. For businesses, this reinforces the need for a seamless omnichannel strategy that speaks to the digital-first consumer, while ensuring human engagement.

Freshworks brings fresh approaches to building and delivering designed for the end-use making it fast and easy for use to their customers and employees.

Download this report and explore in detail 5 key trends around consumer and business behaviour: 

1. The new ‘want it now’ culture dictates the terms 
2. Seamless omnichannel experiences replace physical-digital patchwork
3. Messaging and mobile-first conversations redefine delight 
4. Agent empowerment drives customer delight 
5. Experiences move from automation to prediction  

Learn the trends and step bravely into the CX future!