The victors of the 2019 UK Digital Experience Awards have celebrated success in London, with swimming school Swimtime making waves by being crowned as the day’s Overall Winner.
The event at London’s Park plaza Riverbank saw firms from across Britain present before an expert panel of judges, offering insight into the digital journeys customers make when connecting with their favourite brands. The very best across 23 categories were identified, with organisations competing to claim titles including Best Digital Change & Transformation, Best Digital Marketing Campaign/Project, and Best Mobile Strategy.
Swimtime, which helps over 15,000 children learn to swim at over 300 venues across the UK, made a huge splash in the Transport/Leisure/Tourism category, beating tech firm rivals Valtech and car rental brand Sixt to claim the Gold award.
Their entry focussed on the innovative SwimCloud digital platform, which manages every conceivable stage of the customer journey from booking to delivery, managing payments, lesson planning, and much more.
That category entry secured the Overall Winner title later in the day, and a spokesperson for the firm said: “Our team and franchisees across the Swimtime family are delighted that the work and investment that has gone into SwimCloud, is not only paying off internally but being recognised as revolutionary in such a competitive award.”
The day was jam-packed with other significant wins for household name brands, including HCL Technologies UK in partnership with Manchester United. Together they secured Gold in the Best Digital Change & Transformation – Project/Platform category after showing judges how they are delivering a unified fan experience, combining subsystems, fan touchpoints, and revenue streams.
Best App was won by BT for its innovative My BT app, while Sky in partnership with Journey Further won Gold for Best PPC Strategy.
Click here for a full list of the day’s winners.
The event was hosted by Awards international, and along with the UK Customer Experience Awards, the UK Employee Experience Awards, and the UK Complaint Handling Awards, proudly holds a Gold Standard Awards Trust mark from the Independent Awards Standards Council (IASC).
CEO of UX design piuoneers Usability 24/7, Paul Blunden chaired the awards, steering the development of the event towards its most impactful year to date, and he will return in the coming years to ensure the event continues to explore and reward the very best digital experiences offered by brands.
Congratulating the day’s winners, Awards International CEO Neil Skehel said: “These awards highlight the most innovative Digital Experiences customers will come across in the UK today, and show just how vital a trusted digital journey is for today’s tech-savvy consumers.
“Well done to all who attended to present before our judges, and a special congratulations to all of the category winners, who truly deserve their success. We look forward to further exciting DX developments from our winning brands in the coming months and years, and hope to see many return to compete at next year’s UK Digital Experience Awards.”
