Furniture brand Wayfair and Google Cloud have expanded their partnership to enhance the online retailer’s product catalogue and employee productivity. By integrating Google’s advanced Gemini models on Vertex AI and deploying Google Workspace, Wayfair is achieving significant operational improvements and cost savings.
Gemini on Vertex AI is driving faster time-to-market for Wayfair’s 30-million-product portfolio by automating the categorisation of new and updated listings, reducing manual effort by 67%. This process eliminates the need for manual tagging of attributes like colour and style, saving the company hundreds of thousands annually.
Fiona Tan, Chief Technology Officer at Wayfair, said: “With Google Cloud, we’ve been able to efficiently scale and enrich our product catalogs, enabling us to support a more seamless and engaging shopping experience for our customers.”
Additionally, Gemini’s capabilities ensure higher listing accuracy, such as detecting errors in product dimensions, enhancing customer satisfaction. Improved attribute tagging accuracy has also led to a 2% increase in conversion rates for customers using filters like colour. Furthermore, Gemini is enabling responsible content management by automatically flagging inappropriate materials.
On the employee productivity front, Wayfair is leveraging Gemini within Google Workspace to streamline daily tasks. Employees use AI-driven tools like Gems, customised versions of Gemini, to draft and respond to emails, summarise documents, and build presentation templates. This integration has fostered improved collaboration, boosted productivity, and sparked creativity across teams worldwide.