UK Business Awards winners indaHash, the influencer marketing platform connecting more than 900,000 digital influencers with brands such as Coca-Cola, McDonald’s, and L’Oréal, has announced it is expanding its global footprint into Belgium, the Netherlands, and Luxembourg.
Rodric Leerling is the newly appointed indaHash representative offering automated cross-market influencer campaigns with international reach. Leveraging indaHash’s technology, brands and agencies are given end-to-end solutions to work with global influencers at scale, with speed and convenience.
indaHash technology, along with their newest insight tool, indaHash IQ – powered by Amazon Rekognition – enables the analysis of millions of influencer images and videos, significantly increasing the relevant partnering of influencers and brands. indaHash focus on the internet’s ‘power users’, micro and mid-tier influencers. Campaigns however combine influencers from multiple tiers, which until now has generated over 50 million engagements on branded content.
Prior to working for indaHash – which in 2017 won the Disruptive Business Model category of the UK Business Awards – Leerling was engrossed in new media technology and projects, taking brands from traditional advertising into the digital age.
Working in Benelux, DACH, and the US, Leerling has worked for renown publishers such as Time Magazine and Nikkei Business Publications. He has dealt mostly with international brands and successfully introduced new publishing concepts such as Crowd Sourcing, Advocacy Marketing, and Online Reputation.
Barbara Sołtysińska, CEO and co-founder at indaHash, said: “With the headquarters of many international brands being in Benelux, indaHash is a solution for them to run cross-market campaigns in an easy way, thanks to our tech. We have successfully run indaHash campaigns in 34 markets for Catrice, eight markets for Sony, and many others. We have chosen further development in Europe and with Leerling’s local and global expertise, are offering clients high quality campaigns at scale.”
Rodric Leerling added: “I’m not only here to drive the growth of indaHash in the Benelux region, but also to educate, assist, research, debate and advance the progression of influencer marketing.”