Typeform has introduced its Winter ’25 release, expanding its AI capabilities to enhance every stage of the data collection process. With updates to Creator AI, Interaction AI, and Insights AI, the platform now enables businesses to generate more effective forms, improve engagement, and extract deeper insights with minimal effort.
The upgraded Creator AI simplifies form-building by allowing users to generate surveys with a single prompt, import existing questions from Google Forms, and automatically apply brand elements.
Interaction AI improves response quality by detecting vague answers and prompting for clarification, ensuring more meaningful insights. Meanwhile, Insights AI accelerates data analysis with real-time sentiment detection, topic identification, and automated reporting, helping businesses make informed decisions faster.
Aleks Bass, chief product officer of Typeform, said: “At Typeform, we’re transforming data collection from a passive experience into a dynamic, two-way conversation. With our latest AI capabilities, businesses can create engaging forms in minutes, uncover insights instantly, and act faster—so they can spend less time managing data and more time delivering real impact.”
The platform offers more than 300 integrations with popular customer management and collaboration platforms, including HubSpot, Intercom, Microsoft Teams and more.