Corporate inboxes are overflowing, and workers are tuning out. intelligent communication company Firstup says it has the solution: AI-powered workforce orchestration that cuts through the noise and ensures employees get the right message at the right time, without the usual email overload.
Big businesses aren’t struggling with strategy; they’re struggling to get employees to pay attention. Whether it’s digital transformation, AI adoption, compliance, or professional development, major initiatives often stall because workers are bombarded with disjointed messages. Email blasts go unread, intranet updates are ignored, and frontline workers are left out entirely. All this could lead to critical projects failing before they even begin.
Firstup argues that traditional communication tools aren’t built for today’s enterprises. With thousands of employees across multiple locations and roles, manually tailoring messages for each worker is impossible. The company claims that even the most dedicated comms teams can’t personalise at scale—but AI can.
Firstup’s AI-powered fix
Firstup’s workforce orchestration tool introduces a marketing-grade approach to internal communications. Instead of generic email blasts, AI dynamically adapts messaging based on each employee’s behaviour, role, and engagement.
The system enables 1:1 personalisation at scale through a no-code builder, allowing teams to create custom employee journeys. Messages are delivered precisely when and where they’re needed with the help of HR data and automation. The platform continuously tracks employee engagement and selects the most effective communication channel, whether it’s email, mobile, or chat, to maximise visibility.
Nicole Alvino, CEO and co-founder of Firstup, said: “Every CEO I talk to sees the urgency of aligning employees around major initiatives like digital transformation, cybersecurity, change management, and AI adoption to drive top and bottom-line performance. Yet, most struggle with how to reach and activate each employee—and do it on a global scale.”
Taming the comms chaos
The platform transforms messages into tailored communication journeys, ensuring employees receive the right information when they actually need it.
Unlike rigid campaign schedules, the real-time oversight feature lets administrators pause, adjust, or refine communications as needed, ensuring messages remain relevant without disrupting the experience. Additionally, deep analytics provide detailed insights into what’s working, offering a clear view of engagement down to the individual employee level.
Firstup says a streamlined, AI-powered communication strategy could help businesses battling disengagement, driving real action instead of flooding inboxes.