Tag: analytics

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

8×8 and CallCabinet team up for compliance crackdown

If you thought your work calls were just between you and the person on the other end of the line, think again. 8×8 has just brought in CallCabinet as its go-to compliance call recording partner, ensuring that businesses can keep...

Australian workplace culture faces crisis as employee engagement plummets

According to a recent Gartner survey, Australian employees’ perceptions of their organisation’s workplace culture have dropped to their lowest point in three years. In the fourth quarter of 2024, only 26.2% of employees viewed their workplace culture positively. Moreover, confidence...

The end of brand loyalty? Why 57% of shoppers are no longer committed

More than half of U.S. shoppers (57%) no longer consider themselves loyal to any particular consumer product (CP) brands, including food, beverages, and personal care items. According to SAP Emarsys, this shift highlights a challenge for brands in an era...

Love and spending are in the air: Valentine’s Day sales to hit record $27.5 billion

This Valentine’s Day, consumers are set to spend a record $27.5 billion, surpassing last year’s $25.8 billion and exceeding the previous all-time high of $27.4 billion set in 2020. According to the latest survey from the National Retail Federation (NRF)...

Majority of zero-hours workers trapped in insecure jobs for years   

Two-thirds of employees on zero-hours contracts have been working for the same employer for over a year, with one in eight stuck in these precarious conditions for more than a decade. Meanwhile, almost half (45%) have been with the same...

The digital experience challenge: rising costs and declining conversions 

According to the latest 2025 Digital Experience Benchmarks report from Contentsquare, businesses are investing more in attracting visitors yet struggle to turn that traffic into revenue. Analysing over 90 billion user sessions across 6,000 websites, the study found that brands...

Over 70% of CX leaders see genAI as the future

Recent research by TELUS Digital Experience (TELUS Digital) reveals that enterprise leaders are entering a pivotal stage in their genAI strategies. Many acknowledge the technology’s potential but face challenges in its adoption.The findings highlight both optimism and gaps in GenAI...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

Appreciation levels among UK employees lag behind US and Australia

A recent survey conducted by Reward Gateway Edenred reveals that the UK lags behind the US and Australia in employee appreciation. The UK scored 61.8 on the company’s Appreciation Index, compared to 66.3 for the US and 66.8 for Australia.The...