Tag: Artificial Intelligence

Cresta rolls out AI analyst to decode customer conversations

Cresta has launched AI Analyst, a natural-language interface designed to help organisations analyse customer conversations more efficiently. Part of Cresta’s contact centre AI platform, AI Analyst allows businesses to ask questions in everyday language and receive clear, structured answers supported...

Over  70% of CX leaders see genAI as the future

Recent research by TELUS Digital Experience (TELUS Digital) reveals that enterprise leaders are entering a pivotal stage in their genAI strategies. Many acknowledge the technology’s potential but face challenges in its adoption. The findings highlight both optimism and gaps in GenAI...

This week in CX: Is employee appreciation being done right?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been exploring the impact of interactive apps, business growth plans, and employee appreciation levels in different regions. We’re also discussing new updates from PwC, Gartner and...

Building long term engagement beyond the holiday rush

For retail, the ‘most wonderful time of the year’ is more than just a catchy jingle – it’s an opportunity to lay the foundation for long term customer loyalty. While holiday sales can generate as much as 20% of annual...

Workers warm to agentic AI, but trust and quality concerns remain

A recent study by Pegasystems highlights the growing adoption of agentic AI in the workplace, revealing that 57% of workers are inclined to use AI agents and 58% are already incorporating them into their daily tasks. Early adopters are experiencing significant...

Conversica launches AI-powered agents to streamline car buying process

Conversational AI solutions provider Conversica has debuted its latest innovation for the automotive industry: AI Agents powered by AnswersIQ for Auto. Announced during the NADA Show 2025 in New Orleans, the solution is designed to deliver real-time, 24/7 access to...

Mobile app spending hits $150B in 2024, driven by AI boom

The world of mobile apps experienced remarkable shifts in 2024, with new trends redefining how consumers engage with their devices. Consumer spending on mobile apps reached $150 billion globally in 2024, marking a 13% year-over-year increase, according to Sensor Tower’s latest...

PG Forsta boosts market research with AI-powered efficiency

PG Forsta has launched Research HX, a suite of AI-driven market research tools designed to enhance efficiency, elevate data quality, and accelerate the delivery of actionable insights. “As the demand for faster, more actionable insights grows, the industry needs tools that...

Netigate launches Ask AI to improver feedback management

Feedback management company Netigate has introduced Ask AI, a generative AI-powered feature aimed at helping organisations extract actionable insights from customer and employee feedback data with ease and affordability. The addition enhances Netigate’s experience management platform, empowering businesses across sectors...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...