Tag: Customer data

Lockdown Lifts Usher in a Big Data Experiment for Retailers

The phrase ‘unprecedented times’ has been used so much in reference to the Coronavirus that it can seem like an empty cliché. We have after all been presented with new extraordinary circumstances on a daily basis for months on end. Now,...

Data Maturity: The Key to Overcoming Challenges in Telecoms Industry

The telecoms industry is one of the richest in terms of data, but many are struggling to realise its true value and potential. The very nature of the telecoms industry means that it is a data-rich environment. It, more than almost...