Tag: Customer data

Reinventing CX Analytics With Alternative Data Sources

Optimising your customer journey is crucial for higher conversions, better engagement, and maximum retention. Around 86 percent of customers have said that they are willing to pay more if offered a better CX. Hence, customer experience analysis is a powerful business...

The Importance of Empathy For Businesses and Leaders

In recent years, ‘empathy’ has become an increasingly relevant mantra for companies and business leaders. The emergence of COVID-19 earlier this year has served as an accelerant to the realisation of how important empathy is in both business and society,...

How Collecting Consumer Data Enhances Your Business CX

There are numerous technological options to choose from in order to collect customers’ data. What they all share is the ability to keep track of your customers’ spending, how often they visit your website, their overall opinion of your business,...

Lockdown Lifts Usher in a Big Data Experiment for Retailers

The phrase ‘unprecedented times’ has been used so much in reference to the Coronavirus that it can seem like an empty cliché. We have after all been presented with new extraordinary circumstances on a daily basis for months on end. Now,...

Data Maturity: The Key to Overcoming Challenges in Telecoms Industry

The telecoms industry is one of the richest in terms of data, but many are struggling to realise its true value and potential. The very nature of the telecoms industry means that it is a data-rich environment. It, more than almost...