Tag: Customer journey

Adapting to the Post-Pandemic Customer Experience

Those who haven’t started to thrive in this new post-pandemic economy should take note of the following trends pertaining to the new customer experience. This pandemic has stripped many businesses of budgets and stunted growth initiatives, whilst simultaneously forcing them to...

Want to get more from your surveys? Close the customer feedback loop!

Many companies are striving to become more customer-centric. They have set up numerous ways of listening to their customers at multiple customer journey touchpoints. However, few have built effective response mechanisms into their customer surveys and managed to close the...

The 4 barriers blocking the perfect customer experience journey

Process professionals — the people charged with mapping, scrutinising, and improving the thousands of processes required to run an enterprise — are the unsung heroes of digital transformation. According to McKinsey, 70% of digital transformation projects fail, resulting in $900bn of wasted investment. Is...

Delivering Great CX in the Covid Era

In a relatively short period of time the onset of the global coronavirus pandemic has changed the very face of customer experience (CX). In these times of crisis, customers now expect more compelling, relevant and timely engagement than ever before....

The Power of Moments in Creating Memorable Customer Experiences

There is a common misconception that to create a memorable customer experience, every aspect of the customer journey needs to be flawless. This has led to a strong focus on creating efficiencies to produce a frictionless experience with the customer’s...

Understand Customer Perception Before Chasing Customer Success

As defined in the Cambridge Dictionary, the meaning of “perception” is a thought, belief, or opinion, often held by many people and is based on appearances. It’s the quality of being aware of things through the physical senses, especially sight.  Now...

A 360 Degree View Isn’t Everything…Customer Experience Is!

There is no such thing as a typical customer journey – shoppers are browsing, buying, and interacting with brands in more ways than ever before.  Meanwhile, with 41 percent of consumers conducting research online but buying in store, it’s clear shoppers...

The Omnichannel Experience: Using Data to Enhance Customer Loyalty

The impact of poor Customer Experience is not one easily forgotten. The reality for retailers today is that for even the most loyal customers, one bad experience is enough to make them abandon their shopping baskets and never hesitate about...

Ask Ian: How do I Spot Weaknesses in my Touchpoints Before my Customers Do?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the Customer...

The CEO’s Guide to Customer Experience

“What do my customers want?” The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the Customer Experience business, and they understand that how an organisation delivers for customers is as important...