Tag: Customer loyalty

The coupon generation: Gen Z won’t shop without a discount

For Generation Z, saving money through digital coupons isn’t just a savvy habit—it’s a way of life. A new study from marketing technology firm savi reveals just how deeply embedded promotions have become in consumer behaviour, particularly among younger shoppers....

AI, gamification, and custom rewards: What’s driving loyalty success in 2025?

What if your loyalty programme could deliver a 5x ROI, boost customer engagement, and save your team hours of work?Antavo’s Global Customer Loyalty Report 2025 reveals how businesses are achieving these results by embracing AI, gamification, and personalised rewards.Based on...

The dentist’s chair or waiting for a refund? Many Americans prefer the drill over the delay

A new report reveals the growing frustration among U.S. consumers with outdated refund systems, with 37% saying they would rather endure a trip to the dentist than wait seven days for a refund. The study, Where Is My Refund? Understanding...

Amazon Connect elevates customer experience and loyalty with genAI

AWS has unveiled new generative AI features for Amazon Connect to help organizations enhance customer satisfaction through faster resolutions, proactive engagement, and seamless service delivery while reducing operational costs.A significant addition is an automated segmentation for proactive outreach, which allows...

Qualtrics unveils consumer trends for 2025: rising expectations, waning loyalty

Qualtrics has released its 2025 Consumer Experience Trends report, revealing shifting consumer behaviours that pose challenges for businesses. Drawing on insights from nearly 24,000 consumers across 23 countries, the report highlights key trends for the coming year.Higher Expectations, Lower LoyaltyDespite...

Retailers are planning to continue commitment to physical stores

Almost three-quarters of European retailers confirm they have plans for further expansion of their physical stores, according to CBRE’s 2024 European Retail Occupier Survey. 71% of retailers that already have plans in place to increase their brick and mortar offering...

Gen Z demand creative marketing with ‘cool’ content and imagery to keep brand loyalty

Almost half (46%) of UK Gen Z customers have abandoned a brand because they grew ‘bored’ of them, despite previous loyalty. The same rings true for 29% of other generations. The new research from SAP Emarsys has also found that...

Aldi takes top spot as UK’s most affordable grocery store

Aldi has once again outperformed its rivals, taking the title of cheapest UK supermarket in August according to Which?.The consumer group compared prices of 62 popular groceries at eight major UK supermarkets. Aldi emerged as the winner, with an average...

Customers crave genuine brand experiences, not just a loyalty programme   

In today’s climate of economic uncertainty for companies and customers alike, brand loyalty is no longer a given. To stay with a brand, customers are demanding even more. It’s not just about better prices, they want experiences and connections.In 2023, loyalty achieved...

Consumers want a human touch in customer service

Twilio released a study showing that consumers want to talk to real people. The study found that 48% of UK and German consumers feel most understood when speaking to a person. This suggests that good listening is crucial for building...