Tag: Customer loyalty

Want to get more from your surveys? Close the customer feedback loop!

Many companies are striving to become more customer-centric. They have set up numerous ways of listening to their customers at multiple customer journey touchpoints. However, few have built effective response mechanisms into their customer surveys and managed to close the...

Can Covid-19 Provide Opportunities to Change Stakeholder Relationships For Good?

When the coronavirus crisis hit the UK in March, businesses faced the immediate challenge of making sure that their content output was relevant to a strange and unsettling new landscape. But, even as lockdown eases, could there be lasting implications...

Grow Brand Loyalty, Organically

Customer experience ecosystems are complex and multifaceted, with multiple moving mechanisms across many organisational silos – each with their own set of values, beliefs and key performance indicators. Carefully curated customer experience initiatives synchronise and steer these cross-functional team efforts...

Is Safety the New Currency for Retailers in the Battle for Customer Loyalty?

When face masks became compulsory in shops and supermarkets across England on July 24, coupled with President Donald Trump wearing one for the first time in recent days, the issue has once again been thrust firmly into the spotlight. For retailers...

Emotion-Infused Loyalty is at The Heart of Revenue Growth

How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. In fact, all too many companies pay little more than lip-service to loyalty...

The Effect of Digital Transformation on Customer Loyalty

As technology has advanced, it has become possible to digitise an increasing number of organisations’ interactions with customers, making the customer journey simpler and more streamlined while also cutting operational costs. The benefits of such solutions have inevitably prompted organisations...

Refunds vs Vouchers: Maintaining Customer Loyalty

The internet has been taken by a storm. Simply google the word ‘refund’, and your search page will fill your screen with hundreds of articles, reports and links to online forums and discussions about companies offering vouchers in place of...

Betting Firms Gambling – and Losing – on Customer Loyalty

Gaming firms in the UK are facing a customer loyalty crisis, with 96 percent of punters saying they switch betting providers every year. Customer insight firm Feefo found that despite this challenge, 93 percent of customers claim they can be persuaded...