Tag: Digital transformation

Using AI tools may be necessity for salespeople to meet their targets

New survey research from Gartner has found that salespeople who effectively partner with AI tools are 3.7 times more likely to meet their targets than those who do not.“AI partnership involves leveraging technology skills-use-case selection and prompt engineering- to automate...

Extra MSA boosts customer experience with major investment

Extra MSA, UK motorway services provider, has invested in new software to improve customer satisfaction.The company has partnered with Reputation to gather and analyse customer feedback, allowing for faster service improvements.The new software investment will provide valuable customer insights and...

40% of GenAI solutions will be multimodal in three years’ time

According to Gartner’s latest research, 40% of GenAI solutions will be multimodal (text, image, audio, and video) by 2027. This shift is expected to provide an enhanced human to AI interaction, as well as the opportunity for GenAI-enabled offerings to...

The real secret behind customer retention in 2024

Think about when you are having a frustrating experience with an online brand. On average, how long do you estimate you persist before giving up? If you said, “less than a minute,” you’d be right. You’d also be part of...

Forrester follows up on its list of emerging technologies for 2024

Aerial drones have topped Forrester’s follow-up list of the next 10 top emerging technologies for 2024. The first top 10 technologies list was released in June. This follow-up list highlights how AI continues to dominate the technological landscape, as well...

Is AI going to save the CX industry?

68% of CX leaders are expecting an end to traditional customer experience as we know it, according to new research released from Zendesk.Nearly 7 in 10 UK CX leaders believe the volume of customer service interactions will increase five times...

Pressure, trust in investment, and responsible policy are driving AI investment

A new survey from ABBYY has found that 58% of companies are worried they will be left behind if they don’t use AI – thus driving their primary motivations for investment.The average investment cost in AI reached £730,000 in the...

17% of cyberattacks will involve generative AI by 2027

Gartner has forecasted that worldwide end-user spending on IT security is projected to increase 15.1% – total $212 billion – by 2025.With this, generative AI will trigger a spike in the cybersecurity resources required to secure it. This will lead...

Gartner forecasts major increase in SaaS backup prioritisation

As the risk of IT outages increases, businesses are recognising the importance of regular data backups.Gartner predicts that by 2028, most enterprises will prioritise backing up their software-as-a-service (SaaS) applications. This marks a significant shift from the current 15% who...

UK to see the largest rise in AI-generated social media marketing content

UK businesses plan to use GenAI for an average of 48% of their social media content by 2026, up from 36% in 2024. In fact, reliance on GenAI for content creation is supposed to increase at a faster rate in the...