Tag: Marketing

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively.A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

Work or shop? 46% of Brits admit to mobile shopping on the job

According to a new survey by Attentive, nearly half (46%) of Brits admit they’ve shopped from their phones while at work.Gen X took the lead, with more than 50% admitting to shopping on their phones during work hours. Not far...

Marketing overload drives 40% of U.S. consumers to unsubscribe weekly

A recent survey by GetApp reveals that U.S. consumers are increasingly overwhelmed by marketing communications, with 40% unsubscribing from emails and texts at least once a week—well above the global average of 25%. The 2024 Advertising Preferences Survey highlights how...

Gen Z demand creative marketing with ‘cool’ content and imagery to keep brand loyalty

Almost half (46%) of UK Gen Z customers have abandoned a brand because they grew ‘bored’ of them, despite previous loyalty. The same rings true for 29% of other generations. The new research from SAP Emarsys has also found that...

Personalisation isn’t working: more than half of consumers see irrelevant ads

Despite the recognised significance of personalisation for marketing efforts, more than half (56%) of consumers have admitted to still seeing ads that aren’t relevant to them. This follows news from this summer that Google had reverted on their plans to...

UK to see the largest rise in AI-generated social media marketing content

UK businesses plan to use GenAI for an average of 48% of their social media content by 2026, up from 36% in 2024. In fact, reliance on GenAI for content creation is supposed to increase at a faster rate in the...

Google abandons third-party cookie deprecation plans

After years of uncertainty, Google has revealed it won’t be deprecating third-party cookies. Instead, it will keep third-party cookies up and running if they are not disabled manually by the user.“The continuation of third-party cookies will surely bring some relief...

Reimagining the CMO Role: Empowering Growth in a Dynamic Market

In January, Fortune published an article that explored the ‘shrinking role of the CMO.’ The surrounding conversation, which called for the elimination of the Chief Marketing Officer, has stirred both concern, disappointment, and a ‘are we really here again’ attitude in the...

The content race: On your marks, get set, go long-form video

In today’s digital age, the modern consumer is connected to everything, anywhere, all the time. Arguably, due to the proliferation of social media apps like TikTok, with the app reaching one billion installs just a year after its conception, there has been...

How brands can create deeper customer connections in a cookie-less world

The disappearance of third-party cookies will cause a reckoning for the marketing industry. Losing out on third-party data stands to leave brands in the dark about behavioural and demographic insights that currently help them create target audiences and segments.Businesses will no longer be able to...