Tag: Sustainability
The modern retail customer wants more than just an experience
Consumer attitudes and behaviours are changing. People are seeking value from their shopping, and while price will be the ultimate purchase driver, there is a reluctance to compromise on convenience and values. Expectations of service, retail technology and sustainability are rising. The future of...
Putting the ‘eco’ into eCommerce with zero-party data
Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...
The cost of ignoring ESG
A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies. Within the UK, most surveyed...
How diversity, equality, inclusion and sustainability can supercharge your business transformation
We appear to be living in a period of continuous disruption. Global economic progress is faltering, driven by a combination of factors: the continued uncertainty caused by the COVID-19 pandemic; climate change; conflict; supply chain disruptions; shifts in international trade;...
Are you thinking about sustainability in AI?
Not a day goes by without a company, charity, government or some other gas-guzzling, forest-burning, ocean-destroying organisation making a grand claim about net-zero, carbon-neutral or otherwise pledging to single-handedly save the planet by twenty-whenever. The threat of irreversible climate change...
Are we living the illusion of sustainability? Looking at climate change
In 1988, as a young teenager, I can recall being alarmed at a special news report regarding climate change. The news report concluded that unchecked land use combined with greenhouse gases and aerosol pollution emitted by human activity would warm...
How to create a sustainable website
With an increased focus on the climate and our planet’s future, sustainability is a concern across all areas of our lives. And that applies to websites now too. Chris Baker, Director of a leading London web design agency, explains, “We recently...
Forrester predictions for 2022: prioritizing privacy and sustainability in CX
Every year, Forrester publishes prediction reports and shares the biggest trends for the year ahead. To do that, we analyze customer expectations, market dynamics, new technologies and innovations. For 2022, we expect that European brands will look to their customer experience (CX) teams to help them navigate through the lingering effects of the continuing pandemic. According to our research,...
Are ESG efforts more about the bottom line than about businesses impact on the world?
According to research released this week by NAVEX Global®, only 25% of consumers believe businesses are primarily motivated to undertake environmental, social and governance (ESG) initiatives to make a positive difference to the world. Moreover, 55% of businesses agree it’s more about the bottom line than...
Spotify sustainability report: why you should give it a read
Spotify, one of the world’s largest music streaming service providers, continues to be a great reference for professionals talking about CX initiatives. In general, customer experience in the digital space became a burning topic over the past two years, with the technology...