As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively.
A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences (DX), despite recognising their importance.
The report, based on insights from over 600 marketing leaders across the US, UK, and Australia, spans industries such as financial services, retail, and travel. It highlights a growing gap between the vision for modern digital experiences and the reality of executing them effectively.
Conducted in collaboration with Advanis, the report identifies 15 key drivers for building successful digital experiences, categorised under five pillars: strategy, technology, content, intelligence, and optimisation. While 80% of marketers acknowledge these drivers as critical, only 27% believe they are succeeding in implementing them.
Only 14% of brands view themselves as visionaries in digital experience maturity, while 44% consider themselves progressive. Digital transformation emerged as the leading catalyst for DX programs, with nearly half of respondents citing it as a top priority.
Additionally, AI is expected to play a crucial role in DX over the next 12 months. While 80% of marketers view AI as essential, only 27% have fully integrated it into their workflows, though 43% have partially done so.
The focus for many marketing leaders in the coming year will be improving technology and cross-organisational DX strategies. While marketers are aware of the strategic and technological foundations necessary for delivering standout digital experiences, many still struggle to find the right mix to achieve excellence.