A new report from Shopsense AI, titled “Turning TV Into a Retail Powerhouse,” reveals that television has become a significant force in driving consumer spending, contributing nearly $145 billion in U.S. retail sales annually.
TV content is increasingly influencing product discovery, with nearly two-thirds of consumers reporting they’ve discovered new products through TV shows.
Mobile devices have emerged as the preferred shopping method for products found on TV, and this “second screening” behaviour is set to grow significantly.
By 2025, an estimated 210.2 million people in the U.S. will use mobile devices while watching TV. The study also forecasts that by 2027, 46.6% of digital shoppers will be shoppable media buyers.
On average, U.S. consumers spend $290 each year on products discovered while watching TV, with over half of them spending between $100 and $499 annually. Additionally, 53.9% of consumers show interest in shopping from TV broadcaster-operated online stores, highlighting the growing influence of TV on buying behaviour.
Key product categories influenced by TV include clothing, food and drinks, and household goods, with almost a third of viewers booking trips after seeing them on TV. As television evolves into a shopping platform, the report suggests that incentives like “buy now, pay later” options could further fuel the growth of shoppable media.
Glenn Fishback, CEO of Shopsense AI, said that TV is transforming into a powerful marketing channel, capable of driving sales and engagement by seamlessly blending entertainment and commerce.