Ant Middle, CEO of personal lines insurer, Ageas UK, picked up the Lifetime Achievement Award at the UK Customer Experience Awards, last night in London.
Ant Middle was honoured at the biggest night for the CX sector in UK, for his relentless focus on employee and customer experience which has propelled the insurance firm’s outstanding performance.
“Ant Middle and his success at Ageas, is a great example of how empowering your employees and looking out for your customers’ needs, will deliver sustained business success,” said Neil Skehel, CEO of Awards International, the organisers of the UKCXAs.
“Ant is a firm believer in happy employees, equals happy customers and it is evident in the company’s success,” he added.
With an extensive background in insurance in both customer and partner facing roles, Middle constantly spends time with his team to understand first-hand customer interactions with the business and enhance the experience of all 4 million of Ageas’s UK customers. He and his executive team and the Ageas UK Board regularly explore customer journeys to ensure that the senior team understands the organisation from the customers’ perspective.
“Ant’s unwavering commitment to placing the customer at the heart of everything we do has been the cornerstone of his leadership,” said Caroline King, chief customer officer, Ageas.
“From the day-to-day operations to strategic decisions made by the UK executive team, Ant ensures that the customer’s voice is always front and centre. His dedication to understanding and enhancing the customer journey is evident in every aspect of our business,” she added.
Ageas has also picked up seven customer experience awards at the UKCXAs between 2019 and 2023.
Last evening the Ageas team also collected a gold in the Best Customer Centric Culture – Large Company and silver in the Voice of the Customer Initiative.
Under Middle’s leadership, Ageas has picked up several publicly voted awards including the Personal Lines Insurer of the Year at the British Insurance Awards, and the Insurance Times award in both 2021 and 2023.Ageas has also won a host of employee experience awards including being recognised as a Top Employer for three consecutive years by the Top Employers Institute and holding the Service Mark accreditation from the Institute of Customer Service.
Reflecting on the accolade, Ant commented: “I am honoured to receive the Lifetime Achievement Award from the UK Customer Experience Awards. This accolade is primarily testament to the incredible dedication and hard work of our entire team at Ageas. It is their steadfast commitment to delivering exceptional service to our customers that really deserves recognition. Our people not only ensure that we truly understand our customers and simplify insurance for them, but their expertise is also sought by companies across the Ageas Group in Europe and Asia. I am incredibly grateful to be surrounded by such passionate and talented individuals who inspire me every day.”
About Awards International
Awards International is a specialist event business, organising CX and other business related awards programmes across the UK, Europe, USA and the Middle East. Awards International is also the publisher of Customer Experience Magazine (CXM) and website, a content platform that aligns CX practice, business and technology.
About Ageas in the UK
Ageas is one of the largest personal lines insurers in the United Kingdom, protecting the needs of around four million customers. It offers car and home insurance through electronically traded brokers and intermediary partners and was named Personal Lines Insurer of the Year at the 2021, 2022 and 2023 British Insurance Awards, as well as the 2021 and 2023 Insurance Times Awards. The insurer has achieved the Institute of Customer Services coveted ServiceMark accreditation and been certified by the Top Employers Institute as a Top Employer for 2022, 2023 and 2024. Ageas (UK) Limited is a wholly owned subsidiary of Ageas SA/NV, which has been protecting customers for nearly 200 years and is listed on the Euronext Brussels and is included in the Bel20 index.