Author: Ben Hogg
![an illustrated image showing a marketing team measuring ad effectiveness](https://cxm.co.uk/wp-content/uploads/2021/06/shutterstock_1563971416-0-1350x900.jpg)
Marketers, get creative! New ways of measuring ad effectiveness
“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...