Author: Ellie Thornton

How to take care of your employees: having a proactive, sensitive approach to mental health in the workplace

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 1 in 6 report a common, recurring mental health problem each week. Around 3 in 100 people in England are diagnosed with depression every...

People are your business: the new age of employee experience

In June 2023, I attended Qualtrics’ X4 event in London. It was an exciting day of product demos, panel discussions, keynote speeches, and even ended on an entertainment slot by Irish comedian Dara O’Briain! In amongst the busy day, I interviewed...

TikTok made me buy it: the power of consumer community and important CX lessons

The phenomenon of social media and the unwavering influence it has on society is always a fascinating study. There are always new trends for people to jump on and have a go at. TikTok dances, Twitter (sorry, we mean X…...

CX in mental healthcare: applying your expertise to better the patient experience

Luckily, in recent years, we have seen more and more people talking about their mental health more openly than ever before. It seems that the taboo has lifted.  But now that people are addressing their mental health issues and reaching out...

The lessons, cost, exploitation, and sustainability of fast fashion

In 2023, it’s tricky to avoid fast fashion brands. And that’s either because you’re a customer of theirs, or you have seen their influx of advertising on TV and social media. Common household names of fast fashion retailers currently include Pretty...

Using emotional engineering to keep your customer invested long-term

Emotional engineering is a fairly simplistic concept, but can have fantastic long-lasting impact. If you want your business functions, design and customer engagement to stand out, you’re in the right starting place to make that happen. Emotional engineering is an...

The Communication & Technology Expo 2023: connecting industries from all corners of the Excel

On 22nd March 2023, I headed down to the Excel in London to visit the second day of the Communication & Technology Expo. The event was powered by the Business Revival Series, and had a plethora of industries, companies and stories...

Customer journey matrix frameworks – the best method for planning a successful CX

Customer journeys, no matter how closely we try to track them and orchestrate them, are different and unique in every case. One of the best ways to understand this closer is with a customer journey matrix framework. The frameworks support digital journey...

Customer journey hijacking can impact your revenue & reputation

Malware is extremely dangerous for all victims involved – the business and the customer. Most crucially, it can affect the customer experience. Where third-party pop-ups occur and interrupt the process is where there is an issue created – and it...

Building inclusive workplaces: interviewing Miranda Collard

Women in business and positions of leadership is a powerful thing. Female empowerment comes with authority and making a mark on the world around them. However, only 30% of women are in management roles. Protecting, uplifting, and advocating for women in...