Author: Greg Blazewicz
![zero-party data in sustainable ecommerce](https://cxm.co.uk/wp-content/uploads/2022/11/zero-party-data-in-sustainable-ecommerce-1350x900.jpg)
Putting the ‘eco’ into eCommerce with zero-party data
Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...