Author: CXM Editorial

What role is product now playing in the customer experience-led world of marketing?

Intro… Over the past ten years ‘customer experience’ has evolved to become standard practice across some of the world’s largest organisations. With Amazon, John Lewis and Co-op all finding a direct correlation between satisfied customers and profitability, we have seen more...

Delivering the right mobile customer experience: six key considerations

Mobile phones are the one device we always have with us wherever we are and whatever we are doing. From acting as an alarm clock in the morning, to letting us accessing the internet and email for work, post on...

Customer loyalty alone is as bad a metric for business success as customer satisfaction

Recently an article of mine was published with the title: “Market research as we know it is unsuitable for the digital economy” and received a great deal of attention, some of it negative. One of the comments called my article...

Soundcloud On Parallax Featured Image

Donec rutrum leo vel justo pulvinar rhoncus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Duis eget sem a ante malesuada sodales. Donec sapien lorem, bibendum imperdiet gravida at, tempus ac justo. Sed porttitor massa sit amet mauris...

Video With Background Featured Image

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur eget commodo felis, ut sagittis libero. Morbi malesuada nunc id euismod vestibulum. Nullam vitae condimentum eros. Mauris eu elit purus. Sed id imperdiet neque. Nam et...

Sexual Health – The Value of a Virtual Clinic

The sexual health service is one service provided by the City Health Care Partnership CIC (CHCP CIC). The CHCP CIC is an independent, not-for-profit social enterprise providing NHS services to local people. The values of the company are...

Connect at the awards

Have you booked your table yet for the UK Customer Experience Awards 2013? Space is limited and places are booking up fast for the prestigious event, which takes place in London on October 17. Finalists were announced at the end of...

Innovation And The Customer Experience

There are two sides to a coin, in this case the coin being customer experience design. Heads As an experience designer, half of my time is spent helping customers come up with ideas for better experiences. To my mind, the best...

A WOW workout!

I love people (and chocolate) and that is why I created The Melting Pot – a business running chocolate workshops for adults, children and teams. Creating the best possible experience for customers is a true passion; and a workshop environment...

UK travel sector research

The internet has transformed the travel sector, as holidaymakers can now book the separate components of their break online, rather than having to go through high street travel agencies. But in such a competitive market, customer service and fast responses...