Author: CXM Editorial

UK government introduces AI masterplan for business growth

Attempting to generate business momentum amid sluggish economic growth, UK political and business leaders have aligned, in a rare move, with technology experts to promote AI as a financial accelerator.  The AI Opportunities Action Plan comes backed by extra electrical power...

Forrester highlights the power of brand and customer experience for sustained growth

Forrester’s recent research emphasises the critical role that Brand Experience (BX) and Customer Experience (CX) play in driving long-term revenue growth. However, many companies treat these dimensions separately, missing the chance to unlock compounded growth by integrating them. By aligning BX...

ServiceNow expands AI horizons through conversational data analysis platform acquisition

ServiceNow aims to strengthen its AI offerings by acquiring Cuein, an AI-native conversation data analysis platform. The move aims to enhance the development of next-generation AI agents on the ServiceNow platform, turning disparate data into actionable insights that improve customer...

Consumers who adopt AI could contribute $4.4TN in spending by 2030

AI is weaving its way into everyday purchases, setting the stage for a consumer spending boom that could reshape the global economy by 2030.A new study conducted by Cognizant in partnership with Oxford Economics reveals how artificial intelligence (AI) adoption...

Over 60% of UK workers plan to seek new roles in 2025

New data from LinkedIn highlights a growing struggle in the recruitment landscape, with 61% of UK workers planning to seek new roles in 2025. However, 54% of job seekers and 79% of HR professionals report that the hiring process has...

Forsta unveils AI capabilities to elevate customer and employee experience

Forsta has launched new AI advancements within its Human Experience (HX) platform. These enhancements stem from a 5-year investment of $500 million in AI development, enabling organizations to gain deeper insights, streamline processes, and take decisive actions to enhance customer...

This week in CX: Who’s taking the wheel when it comes to CX?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been exploring the key drivers behind the latest CX strategies and examining the role of AI in healthcare and retail. We’re also discussing new updates from...

Gen Z loyalty might be worth £2.5B in January sales

As the January sales approach, Gen Z is set to unleash a staggering £2.5 billion in spending, making them one of the most lucrative consumer groups for brands to engage. However, new research from SAP Emarsys reveals that brands must...

New study reveals the overlooked power of employee appreciation

Feeling valued at work might be the most underestimated driver of success in today’s workplace. The 2025 Appreciation Index Report by Reward Gateway | Edenred reveals how fostering genuine recognition can unlock employee potential, drive engagement, and reshape business outcomes. Beyond...

Almost 90% of telecom providers invest in AI

New Incognito report reveals an acceleration in the adoption of AI within the telecoms sector, with 88% of fixed broadband service providers now actively investigating or trialling AI automation to enhance their services. This surge in AI adoption focuses on...