Author: CXM Editorial

Salesforce launches Agentforce 2.0

Salesforce has introduced Agentforce 2.0, an enhanced version of its groundbreaking digital labour platform designed to transform enterprise workflows. By enabling autonomous AI agents to seamlessly integrate into human teams, this updated platform addresses resource limitations while improving customer experiences...

Employees are struggling to keep up with workplace challenges

According to a Skillsoft survey, over 8 in 10 employees feel unprepared to tackle workplace challenges in 2025. The findings show that burnout, exhaustion, and overwhelming workloads plagued employees throughout 2024, leaving them ill-equipped for the future. The survey also found...

Call tracking and analytics firm CallRail expands attribution tools to track AI search engine leads

AI-powered lead intelligence firm CallRail has announced a tool to track and attribute traffic from AI-driven search engines, offering marketers new insights into lead generation and capturing traffic from platforms like ChatGPT/SearchGPT, Perplexity, and Gemini. The rise of AI-powered search engines...

Meta boosts smart glasses with real-time AI features and translation tools

Meta has unveiled significant updates to its Ray-Ban Meta smart glasses, rolling out a suite of AI-driven features that redefine the wearable tech experience. The new firmware, version 11, allows users to engage in ongoing conversations with Meta’s AI assistant,...

Christmas bonuses fall flat as workers prioritise long-term benefits

According to research by Zest, as many as 60% of employees aren’t expecting a Christmas bonus this year, with just 8% hopeful for a higher payout. Adding to the uncertainty, 44% of workers don’t foresee a pay rise in 2024,...

The AI shift: UK employees are embracing and demanding more

According to a survey from Freshworks, nearly 45% of UK workers would consider switching jobs for roles that better integrate AI. The findings reveal that employees are not just adopting AI but actively seeking more ways to leverage it. As...

Victoria’s Secret partners with Global-e to enhance international e-commerce

Lingerie retailer Victoria’s Secret has picked Global-e, a global direct-to-consumer e-commerce platform, to transform its international online operations, particularly in key markets like Canada and major European countries, including Germany and France. The partnership allows Victoria’s Secret to implement a fully...

Consumers are turning away from dynamic pricing and seeking price consistency

A recent survey by Gartner shows that 68% of consumers feel that brands exploit them using dynamic pricing strategies. These pricing tactics have fuelled distrust, with 80% of respondents saying consistent pricing builds brand trust. Moreover, 42% expressed a willingness...

Flexibility is key for hourly workers

According to Branch’s report, almost half of hourly workers now prioritise scheduling flexibility over traditional benefits like paid time off and health insurance. The survey showed that 46% rank flexible hours as their key benefit, compared to 44% for paid...

Real-time responses, trust, and personalisation among key trends in customer communication in 2025

With over 800 billion interactions taking place annually across industries, the trends shaping digital communication point to a growing demand for speed, personalisation, and trust. By 2025, key statistics indicate that customer expectations will continue to rise, driving companies to...