Author: CXM Editorial

New survey reveals price hikes won’t break customer loyalty. But there’s a catch
A new global study by UserTesting reveals that brand loyalty does not suffer the consequences of price hikes. On the contrary, customers seem willing to pay more to stay loyal to their favourite brands.The research, which surveyed 4,000 consumers across...

The future of post-purchase: parcelLab brings AI to retailers
parcelLab has introduced AI-powered Post-Purchase Agents at Shoptalk Spring 2025 in Las Vegas, bringing automation and intelligence to retailers’ post-purchase operations. These AI Agents help brands streamline order management, enhance customer interactions, and improve operational efficiency—seamlessly integrating into existing workflows...

Genesys introduces a new tool to listen to customers on social media
Genesys has officially launched Genesys Cloud Social, a tool that allows organisations to leverage real-time insights from social media to enhance customer engagement. The feature expands the capabilities of the Genesys Cloud platform, enabling businesses to listen to and analyse...

In the engagement era, product wins over brand
New research from SAP Emarsys reveals that 25% of consumer product brands have cracked the code and entered an ‘Engagement Era,’ focusing on product, while others struggle to connect. The 2025 survey of over 2,000 consumers shows that over half...

Maximus enhances government services with AI-powered customer experience
Maximus has integrated Salesforce’s Agentforce into its Total Experience Management (TXM) platform to revolutionise public sector customer service. TXM, launched in 2024, is a cloud-based suite that aims to enhance agency missions and streamline government service delivery through advanced AI...

From stage to office: AI for theatre translation, flexible work for dog owners, and business optimisation
AI-powered live translation expands access to off-broadway theatre New York’s off-Broadway play Perfect Crime now offers live AI-powered translations, making performances accessible to non-English speakers. Audience members scan a QR code to select from 60 languages, listening via headphones while following...

Dealing with the growing threat of shadow AI in your business
Employees are using shadow AI to explore the benefits of the ongoing AI hype machine, seeing what’s possible and solving issues. However, those efforts could endanger the validity of business data, impact decision making and create a myriad of legal...

Airbyte’s new features make data movement a breeze for AI
Airbyte has launched its latest updates aimed at simplifying data movement for artificial intelligence (AI) and analytics. At its recent move(data) conference, the open-source platform unveiled features that help organisations manage their data pipelines more efficiently, allowing them to focus...

Fujitsu brings FICO’s advanced analytics to Japan, expanding digital finance
Fujitsu Limited has joined forces with FICO to introduce FICO’s solutions to the Japanese financial market, with ambitions to expand further into other regions. Starting in July 2025, Fujitsu will integrate FICO Platform’s Omni-Channel Engagement Capabilities into Japan’s financial institutions...