Author: CXM Editorial

New Adobe-AWS partnership brings AI-powered customer insights and marketing solutions 

Adobe has announced a strategic collaboration with Amazon Web Services (AWS) to improve the way marketing and creative teams deliver personalised customer experiences at scale. By merging Adobe’s expertise in Customer Experience Orchestration with AWS’s cloud infrastructure, the partnership aims...

Frontier goes after Southwest customers dropped by bag fee changes

With Southwest Airlines canceling its signature free checked bag policy, Frontier Airlines sees an opportunity to attract new customers. The airline is rolling out a limited-time offer that includes free carry-on and checked bags, free seat selection, and free flight...

Crescendo’s AI takes over customer service—with 99.8% accuracy

Crescendo, the AI firm that claims to blend artificial intelligence with human expertise, just turned up the heat in the customer service industry. With its latest expansion into agentic AI, the company says it can now handle more customer service...

AI advances as UK grapples with economic and social decline

The UK slips to 23rd in global happiness ranking   The UK has dropped to 23rd place in the World Happiness Report, its lowest in nine years. Finland remains the world’s happiest country, followed by Denmark and Iceland. Experts suggest declining youth...

TTEC Digital expands Verint integration for smarter customer service

TTEC Digital has expanded its strategic partnership with Verint, integrating Verint’s end-to-end CX Automation platform into its Google GCP cloud contact centre portfolio to enhance cloud-based customer service capabilities.As businesses increasingly turn to cloud technologies to optimise customer interactions, this...

ResultsCX expands reach with acquisition of Aucera

ResultsCX, a prominent provider of customer experience management (CXM) services, has announced its acquisition of Aucera, a contact centre outsourcing company formerly known as DialAmerica. This strategic move aims to bolster ResultsCX’s presence in the US market and enhance its...

Stravito AI breaks language barriers, speeds up global research

Stravito has introduced three enhancements to Stravito Assistant: Focus Mode, Snapshots, and multilingual support. These innovations streamline workflows, reduce the time spent searching for insights, and allow teams to focus on data-driven decision-making.Thor Olof Philogène, founder and CEO at Stravito,...

Fighting the UK misery crisis!

While Nordic countries are rated as among the happiest places to live, the struggling UK is pictured as a bleak, cynic-ravaged, backwater. The latest Happiness Index sees the UK dive to 23rd place. But, hey, we’re higher than America! According...

Ransomware is set to dominate 2025. Experts warn AI will make it even worse

Ransomware is expected to be the biggest cybersecurity threat of 2025 and artificial intelligence (AI) is set to make it even more dangerous. According to Ivanti’s 2025 State of Cybersecurity Report, 38% of security professionals predict that AI will escalate...

Firstup’s new tech knows what workers need—before they do

Corporate inboxes are overflowing, and workers are tuning out. intelligent communication company Firstup says it has the solution: AI-powered workforce orchestration that cuts through the noise and ensures employees get the right message at the right time, without the usual...