Author: CXM Editorial

How to leave X (Twitter) with your business/brand dignity intact

Many businesses are closing down their X accounts for company alignment or operational reasons. Typical responses focus on the platform’s falling engagement value or the rise of misinformation. Emarketer reported a drop from 8 million to 6 million among UK...

McDonald’s harassment, Google drops cultural events, Anthropic’s AI ban sparks debate

McDonald’s faces scrutiny over workplace harassment and zero-hours contracts  McDonald’s UK faces mounting allegations of sexual harassment, bullying, and discrimination, with over 700 employees pursuing legal action. Despite a legally binding EHRC agreement in 2023, the company has since received 300...

Amplitude wants to end annoying popups with smarter guides and surveys

Amplitude has unveiled Guides and Surveys, a new suite of tools designed to improve user onboarding and engagement—without the frustration of intrusive popups. Through AI-driven targeting and “annoyance monitoring,” the digital analytics company promises to make in-product guidance more personalised,...

SurveyMonkey brings personalisation and automation to Salesforce users

SurveyMonkey has announced significant updates to its SurveyMonkey for Salesforce integration, which are now available on Salesforce AppExchange. These updates allow customers to seamlessly automate highly personalised email surveys within Salesforce, improving efficiency and engagement.“Customer experience leaders choose SurveyMonkey because...

Linnworks and Temu partner to expand global ecommerce opportunities

Linnworks has announced a strategic partnership with Temu to facilitate retailers’ operations and grant them access to millions of potential customers through Temu’s rapidly expanding platform.Since its U.S. launch in September 2022, Temu has quickly become a dominant force in...

Australian workplace culture faces crisis as employee engagement plummets

According to a recent Gartner survey, Australian employees’ perceptions of their organisation’s workplace culture have dropped to their lowest point in three years. In the fourth quarter of 2024, only 26.2% of employees viewed their workplace culture positively. Moreover, confidence...

The age of deepfake deception is here and most of us are already falling for it

A new study from biometric security firm iProov has revealed a startling truth: 99.9% of people can’t reliably identify deepfakes.The research, which tested 2,000 consumers in the UK and US, asked participants to distinguish between real and AI-generated images and...

Infobip and White Label Communications join forces to boost CPaaS offering

Global communications platform Infobip has partnered with White Label Communications to expand its Communication Platform as a Service (CPaaS) capabilities for medium and large enterprises. The collaboration aims to provide resellers with a more comprehensive suite of cloud-based communication solutions,...

AI chatbots spreading misinformation, worker exploitation, and holiday nightmare

BBC research exposes AI chatbots’ inaccuracies in current affairs A BBC study found that AI chatbots—including ChatGPT, Copilot, Gemini, and Perplexity—frequently produce factual inaccuracies and misleading content in news responses. Over half of the AI-generated answers reviewed had “significant issues,” including...

Cisco and Mistral AI introduce AI-powered Renewals Agent to streamline customer interactions

Cisco has partnered with Mistral AI to introduce the AI Renewals Agent, designed to revolutionise the renewal proposal process by intelligently integrating insights from over 50 data sources. This AI-powered system consolidates structured and unstructured data, performs real-time sentiment analysis,...