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The best leaders excel at relationships: 6 traits of new leadership

Relationships aren’t transactional, but in business, it’s easy to fixate on the numbers, the deals, and the deadlines. However, when you prioritise building and nurturing meaningful relationships with customers, colleagues, partners, and other stakeholders, youcan unlock a more powerful path to success. Along the way, you’ll also find greater personal and...

TikTok made me buy it: the power of consumer community and important CX lessons

The phenomenon of social media and the unwavering influence it has on society is always a fascinating study. There are always new trends for people to jump on and have a go at. TikTok dances, Twitter (sorry, we mean X…...

This week in CX: Can customer reviews powered by generative AI be trusted?

Happy Friday! Here’s the latest roundup of industry news from this week in CX. 📢 This week, we’re looking at Qualtrics new Video Feedback, Amazon new product review powered by AI, and gift cards winning strategy by New Look.  Key news According to...

What is the potential value of prompt engineering in CX?

With the development of Open AI’s ChatGPT, the discussion about a new role of ‘prompt engineering’ has started coming up more often. Prompt engineering is a way of communication with the large language model, a relationship between a human and machine...

Top 3 strategies to overcome communication fatigue

When it comes to receiving marketing messages, everyone has a different tolerance level. ‘Communication or contact fatigue’ means different things to different people, but the bottom line is, when customers stop opening emails, ignoring messages and unsubscribing you know you’ve crossed the line. Getting...

Three tactics to improve customers’ post-purchase experience

‘The customer is always right’ as they say, but how much truth is there to this? In recent times, the gap between retailers and customers has grown, especially when it comes to how they view the post-purchase experience. For example, a recent...

This week in CX: the risk of generative AI

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at small business attitudes to customer support, what Londoners think of brand loyalty, and the risks of increasing generative AI. Key news The Great Resignation, a...

Motor finance affordability, and how to get your consumers on board

The motor finance and leasing market is taking a leaf out of the mortgage industry’s book by increasingly moving towards a ‘finance first’ approach. Consequently, affordability is determined during the customer’s journey and ahead of the actual point of purchase. Capita...

Video feedback to capture customer’s authenticity and foster human insights  

Over the past few years, the rapid development of AI (artificial intelligence) and deep learning opened a window for new CX technologies. Video feedback has emerged as an automated tool that brands can use to better understand their customers’ emotions...

This week in CX: how good are your post-purchase & personalised experiences?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how retailers are failing post-purchase, what customers actually think of personalised content, and the lack of understanding about what service design is. Key news Medallia has surpassed...