Category: Digital Experience

Clicktale Platform Purchased by Contentsquare

Digital Experience platform Contentsquare has acquired Israel-based experience analytics company Clicktale, creating a combined entity serving 600 enterprise clients globally. Contentsquare is used by UK retail brands including Dreams, Clarks, and Moss Bros, while Clicktale has clients such as Dell, RBS and...

As AR and VR Turn CX on its Head, Let’s not Forget Chatbots

The current conditions for UK high street retailers are far from favourable. Not only are they battling market pressure and challenges from ecommerce competitors, but also increasing rents and tough trading conditions. To ensure survival, retailers today must keep their finger on...

Personalised User Experience Design: Eight Important Points to Consider

Consumers these days expect a hyper-personalised Digital Experience, from cosmetics and fashion brands to consumer goods, online marketplaces, and even video streaming services. Personalisation has become a focal point for user experience design and, when executed smartly, can be a differentiator for a brand’s Customer Experience. Personalised user...

Accelerating Revenue With Digital Transformation

The future is upon us, with companies digitalising their contact centres with disruptive technologies, such as Artificial Intelligence (AI) and Robotic Processing Automation (RPA), that are improving the Customer Experience beyond recognition. In the age of Brexit and political and...

CIOs Struggle With Tech as CX Pressure Mounts

The vast majority of CIOs find integrating new communications with legacy systems a challenge. That is among the findings in research carried out by global cloud communications software provider, IMImobile, which discovered that 92 percent of CIOs faced this issue. This comes at a...

Third of UK Online Shoppers Unhappy With Service, Survey Reveals

A new study shows that Brits are quick to complain online following a bad ecommerce encounter. The survey of 2,000 UK customers by retail operations platform Brightpearl found that almost a third of shoppers have left a negative review online, with nearly...

It’s Time for the Chatbot 2.0

Have you been the victim of chatbot incompetence recently? It typically starts with a specific query that you need help with. You don’t have the time to listen to the contact centre’s hold music, so you turn to the company’s...

Good and Evil: Can AI Tell the Difference? Customers Have Doubts…

The ability of artificial intelligence (AI) to grasp morality and empathy are among concerns expressed by customers when it comes to interacting digitally with brands. The lack of trust in AI has been revealed by Pegasystems Inc. and research firm Savanta, who...

Future of Transport in Digital Age Examined by Atos

New business models for public transport in the UK will result from a digital revolution in the mobility industry, a new report has predicted. Global digital transformation firm Atos has launched its Digital Vision for Mobility report, which sets out how digital technology has...

Prepare for PSD2 Authentication or face ‘Serious Trouble’, Retailers Warned

Retailers are being warned that a lack of preparedness for new EU regulations to prevent online fraud could be costly. The Strong Customer Authentication (SCA) rules will come into force in September as part of the Second Payment Services Directive (PSD2)....