Category: Uncategorized

Are you afloat on an innovation sea?

“There is a tide in the affairs of men, which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now...

8 Elements to Delivering Delightful Customer Experiences

More often than not, interactions between today’s multichannel, multidevice consumers and businesses are cross-touchpoint journeys. How can a business orchestrate these journeys so that they are both delightful for the customer and profitable for the business? Based on our experience...

Are retailers letting their customers down?

Steve Williams from Qmatic explores the findings of a survey that exposes a disconnect between how retailers rate their performance and customer perceptions of actual service delivery Consumers confirm they’re being let down when it comes to experiencing a consistent, positive...

Appointments

Customer management consultancy, Ember Services, has responded to growing demand with two key appointments to its consultancy team. Nigel Bareham, who comes to Ember from Vodafone, will specialise in the development of customer strategies across online, voice and social channels.         Greg Latton...

Prismastar Appoints New CTO

Ave Wrigley joins from TagMan 5th June 2014 – eCommerce specialist PrismaStar has appointed Ave Wrigley as its CTO. Ave will be responsible for all of PrismaStar’s development and operations as well as innovating new products and technology. Ave takes up...

On Customer Experience…

There’s certainly nothing new about focusing on the customer experience to differentiate a business. Over the past decades, brands have rocketed to iconic status by doing just that. Think Apple, Virgin, Starbucks, and Disney. The difference today is that empowered consumers (B2C)...

Brevado – “Creating Products Synonymous with Better Customer Experience”

Like all great products or services, they solve a fundamental problem that meets a customer need, making lives simpler and easier in the process and in doing so creating better customer experiences. The Brevado team has done just that. Brevado is...

The Big Easy – Why travel retailers need to bring simplicity to customer interaction

Driven largely by advancements in online technology, the needs and expectations of today’s travellers have changed as much in the past two decades as they have over the past two millennia. As a result, today’s travel companies need to...

Are you playing to win, or just playing not to lose, with your customer experience?

B2B marketing professionals have become increasingly sophisticated in their efforts to identify and quantify the business impact of their marketing spend. Yet when it comes to initiatives to improve the customer experience, while the overwhelming majority of B2B companies are...

The Future of Customer Experience

This is Part Two of Joe Tawfik’s article about the future of Customer Experience. Joe is CEO of Kinetic – a specialist business process outsourcing (BPO) for the telecommunication industry – looks ahead at what is emerging in the field...