Tag: Business perspective
Finding a new framework for sustainable growth
Uspire Group, the silver winners in the category Employee Engagement Innovation and Transformation at the UK EX Awards 2021, shared their journey with the CXM team. We are delighted for the opportunity to learn from such an inspiring leadership story. As...
Five customer engagement tips for using first-party cookies purposefully
Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world. We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...
Overcoming CX challenges with advanced customer insights
Despite recent progress in MarTech innovation, brands can still expect to face significant obstacles when it comes to implementing customer experience (CX) strategies. We wanted to find out more about the exact nature of these barriers and commissioned a study...