Tag: Customer engagement

an image showing the process of Supercharging CX through customer feedback.

Supercharging CX in 2022: going beyond generic surveys

If you go the extra mile and seek personalized, timely, insightful feedback from your customers, you can identify and improve contact centre operations—and strengthen customer loyalty. CX (Customer Experience) professionals measure their company’s brand health in terms of customer satisfaction, and...

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an image showing a lonely customer

Gartner’s new research: 75% of customers will call customer support due to loneliness

After almost two years of isolation due to lockdown, many of us ended up being burned out, anxious, or lonely. Empathy, human connection, and quality relationships are righteously the buzzwords in the modern business world. The time has come to...

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a colorful image showing trends in customer behaviours

Consumers have changed: are brands ready to respond?

From omnichannel shopping to brand switching, the pandemic has accelerated some key trends in consumer behaviour. It has also profoundly altered customers’ perceptions and beliefs about the companies that serve them. Four key trends in customer behavior As an organization that...

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An image showing how to Boost customer engagement

Play the game: how gamification can boost customer engagement?

According to the IPC report released in January this year, the 2021 peak holiday season promises an impressive show. With ever-changing customer requirements, not every brand will be able to answer adequately on emerging digital demands and delight their users...

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A photo shows wooden blocks formed in order to represent the brand value chain stages.

What are the essential brand value chain stages?

In the last couple of months, CXM welcomed new team members to redefine itself and create a true CX community from the insight out. During several meetings where we discussed our mission and vision, we gave a lot of thought...

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personalized experiences for Gen Z

Three ways to create personalized experiences for Gen Z

When it comes to customer experience, the newest generation of users is set to disrupt the status quo. Defined as anyone born after 1996, Generation Z has different brand expectations, including a ruthless quest for truth, and is poised to...

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A banner shows detailed information about the webinar on the transformation of the resident experience.

CXM and Alida are hosting a webinar on the transformation of the resident experience

CXM is delighted to announce that this week we will be hosting a webinar in partnership with Alida, a creator of the world’s first CX & Insights Platform. The main topic is the transformation of resident experience London & Quadrant...

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A woman talks on her phone and uses her laptop to talk with her employer about how small businesses can compete with big brands.

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market. The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

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An image showing people shaking hands to build a trusting customer relationship

Building a trusting customer relationship

Our society is coping with unprecedented challenges. Both customers and employees are facing growing uncertainties and concerns. For many, these may include income inequality and job insecurity, or social unrest. Meanwhile, systemic risks like climate change, pandemics, and global recessions...

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Wooden blocks set forming a word inclusion, which is an essential practice to focus on if you want to build your brand through accessibility and inclusion.

Build your brand through accessibility and inclusion

Are we doing enough to adjust websites for all customers out there, including ones with disabilities? The past year has forced all of us to become more tech-savvy, but brands still need to focus on providing accessible online services. Simplicity...

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