Tag: Customer loyalty

Looking for more business growth? It’s time for emotional loyalty 

We’ve seen it plenty of times in the news over the last year. Rising inflation and the hiked up cost of living has had a detrimental effect on customer loyalty. If your favourite brand has increased their prices to a...

Top tips to implement effective customer loyalty programmes during economic turmoil

Despite falling inflation rates, the UK is still navigating a cost-of-living crisis. Among the ramifications, this crisis has caused shifts in consumer behaviour and purchasing decisions. A recent Capterra survey highlights that 81% of respondents are anxious about increasing prices.As customers reassess their spending...

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data?The silence of your customer is a deadly threat to your...

Lack of consumer trust across industries, from media to governments

The 2022 Thales Consumer Digital Trust Index: A Consumer Confidence in Data Security Report has revealed that there is a lack of consumer trust across industries to protect their personal data. Based on a survey of more than 21,000 consumers...

As prices rise, it’s the little things that matter for long-term brand loyalty

The cost-of-living crisis is dominating UK headlines. Inflation is continuing to rise; shop prices are at their highest in 10 years; and consumer confidence is at a record low. Research suggests the cost of some everyday groceries has risen more than 20%. Consumers...

How can neuroscience studies be used to improve the overall shopping experience?  

According to Deloitte, “Neuroscience studies can be used to identify motivating elements that increase customer motivation-to-buy. This is in addition to removing distractions in the online shop and thus improving the overall shopping experience”. It gives retail businesses a better...

Making empathy core to customer experience

Technology is now deeply woven into how customer experience (CX) is delivered. So it would be fair to assume that the human touch is missing. 59% of consumers feel companies have lost touch with the human element of CX. They...

Why are companies struggling to stay relevant to their customers?

88% of executives believe that employees and customers needs are changing faster than businesses can respond to them. It is leading to a crisis of relevance, according to a new report from Accenture*.   “External factors – from economic to cultural, environmental and...

Are businesses closing the Engagement Capacity Gap?

Over the last two years, Verint® has assessed customer engagement concerns; business priorities; and investment plans across geographies and industry sectors. This provides a perfect barometer for how well businesses are adapting to the new customer expectations. Introducing the Engagement Capacity...

Trust is your most important weapon to fight inflation

As inflation hits, good CX is paramount for consumer businesses. Our research* shows that 49% of people already say the increasing cost of living is impacting them or making them concerned. Across the board shoppers are reconsidering their discretionary spending and where...