Tag: Marketing

Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

Direct Mail & Email: A United Approach to Marketing

For many years the marketing world has been deliberating between direct email and direct mail to determine which strategy is the most effective. A number of different opinions and studies have been voiced throughout the years, none of which put...

The Rise of the Chief Experience Officer

The environment in which CMOs operate today continues to evolve at a rapid rate, with the ongoing shift in global dynamics, intense technological intervention, and emerging buying patterns of a digitally connected client.  Such megatrends have influenced the critical need...

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...