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Author: David Stark

By  David Stark

April 12, 2018

Seizing Competitive Advantage Through Tech ‘Easing’ of CX

For any organisation operating in the telecoms sector, seizing competitive advantage is a greater challenge now than ever before. Consumers have an ever-expanding array of choice when it comes to products, and the omnichannel nature of modern shopping means that...

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By  David Stark

March 04, 2016

How Big Is Your Window? Showrooming and Its Pros and Cons for Retailers

Showrooming can be both a threat and an opportunity for retailers. In our modern mobile age, this shouldn’t come as a surprise to you. According to an Econsultancy report, 43% of UK shoppers are using their smartphones whilst in-store to...

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