Nic RedfernJuly 29, 2019
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8min930

Over the last decade, there has been a noticeable change in the way society perceives the environment.

Having seen the impact pollution and carbon emissions is having on the ecological system, consumers and businesses alike are adopting new practices in a bid to sustainably manage the planet’s resources. 

As a result, consumers are increasingly making the conscious decision to engage with companies that are actively supporting environmental initiatives, or who have adopted greener practices. According to a global survey by Nielsen, 81 percent of consumers feel strongly that companies should actively help improve the environment.

For a business, adopting greener work ethics isn’t just good for the planet – there are also cost-reduction benefits that arise when pursuing more eco-friendly objectives. As someone who has worked closely with companies large and small, I have seen first-hand that with careful planning, reducing an organisation’s carbon footprint can have significant cost-efficient outcomes and reduce unnecessary expenditures.

This might appear easier said than done, so let’s consider some ways that companies can take steps to reduce their carbon footprint and reap the cost-benefits that could arise from this change. 

What is a carbon footprint?

While the term is becoming more commonly used in day-to-day life, what exactly do we mean by the phrase ‘carbon footprint’ when applied to businesses? In simple terms, a carbon footprint is the best estimate of the total amount of greenhouse gas emissions produced to directly and indirectly operate a business.

A business’ carbon footprint could therefore be the emissions produced in the manufacturing of a product, or the amount of electricity consumed by a company to facilitate its daily operations. Importantly, regardless of the product or service being offered, there are a number of simple ways that businesses can cut down on greenhouse gas emissions. Indeed, this task has become much easier now thanks to technological innovations that can streamline and simplify operations.

Lowering a carbon footprint doesn’t have to be needlessly complicated. In fact, it can be as simple as switching to a renewable energy supplier.

Some widely used energy providers offer renewable energy solutions, with many of these backed by REGO (Renewable Energy Guarantees of Origin) certificates. To cut down on excessive energy usage and find a cleaner alternative, be sure to seek out solutions with REGO, which guarantees that the origin of the energy supplied is renewably resourced.

What’s more, besides helping businesses become more sustainable, embracing energy efficiency can also deliver energy cost savings. To find the best deal on business energy prices, be sure to compare tariffs on online comparison websites to find one best suited to your needs. 

Re-evaluating daily practices and educating staff

Awareness is at the heart of change, so it’s important to ensure that all staff members are well-versed in the simple steps they can take at work to reduce carbon emissions. Holding staff education initiatives is a great way of spreading awareness about environmentally damaging practices, and the solutions available to address these.

Utilise existing and readily available tech

Did you know that the pulp, paper and print industry accounts for 3.1 percent of Europe’s total energy consumption? The environmental impact of paper is significant, even with growing recycling efforts.

To combat this problem, businesses need to be aware of the impact printing and extensive hard copy record-keeping can have on the environment and be encouraged to reduce the amount of paper they consume. The advent of cloud computing has paved the way for this, allowing businesses to offer digital versions of documents in computerised management systems which can be accessed at any time, and in any place.

Reassess work commutes

It’s also important not to overlook the indirect contributions to an organisation’s carbon emissions, including those which arise from staff commuting to and from work every day using cars. Technological advances in connectivity mean than employees can now work efficiently from home, removing the need to venture into the office every morning.

Xerox recently followed this path and designed a Virtual Workforce Programme to use the benefits of working from home as a means to both run a productive company and benefit the environment. Through the programme, 11 percent of its workforce work from home full-time. But how does this translate to tangible results? Through ‘telecommuting’, Xerox managed to reduce its greenhouse gas emissions by 40,894 metric tonnes.

Alternatively, if possible, staff should be encouraged to cycle or walk to work – not only will this reduce potential carbon emissions, it will also encourage a healthier lifestyle for employees. So, for businesses keen to make the necessary changes to reduce their carbon footprint, promoting remote working should be high on the priority list.

Reducing a company’s carbon footprint doesn’t just have a positive impact on the environment – it can also deliver huge energy savings by helping to identify ways to reduce costs and consumption, and ultimately improve their operational efficiency. The above suggestions are but a handful of solutions that can be readily adopted. As such, I would encourage businesses of all sizes to explore ways that they can reduce their carbon footprint, and at the same time evaluate how they stand to benefit from the cost saving potential.




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