Author: Venesa Musovic

Successful CEOs must forget about ego & workplace politics: interviewing Capita’s Corinne Ripoche

Our team at Customer Experience Magazine is honoured to host an interview with Corinne, the trailblazing CEO of Capita Experience. This conversation will delve into her remarkable journey and insights as a female leader.  Corinne, the newly appointed CEO of Capita...

Time to trust: publishing industry in the age of  disruption

In 2022, Customer Experience Magazine published its first print issue and distributed more than 500 copies. This was the year the world was recovering from the economic losses caused by the pandemic. At the time, the predictions indicated that non-digital...

Conducting consumer interviews: your guide to actionable insights  

Consumer interviews are the most powerful method of understanding how a product or service fits around someone’s life. Through interviews, a researcher gets a rare opportunity to observe facial expressions, emotions, and a broader perspective on what value a product...

The importance of mentorship at every stage of CX career development

Being a woman in business is, more often than not, a fight. A fight to be taken seriously – to get that promotion and salary you deserve as much as your male colleagues. How difficult your path will be depends...

The top 5 design thinking certificates exploring links between society and business

Design thinking was a thing ten years ago. Today, some of us might think it is a buzzword that doesn’t really contribute much to the overall service or product improvements. Unfortunately, rapid prototyping and ‘post it notes everywhere’ made some...

How can a facilitator ensure a great customer journey mapping workshop?

In a 2019 survey, the Nielsen Norman Group found that journey mapping was the third-most popular activity for UX professionals. While it is one of the most used methods in CX, it also can be daunting. Running a successful customer journey...

Why should CX practitioners care for wicked problems: interview with Ian Stokol

Wicked problems are typically described as complex social and cultural problems. It’s those that are not easy to solve and, in most cases, will negatively impact some other indirectly linked challenges. Horst Rittel was among the first people to formalise...

Stories from the airport: the post-Covid flying experience

Travelling over the past three years have become an emotionally charged and uncertain experience. Have our feelings towards airports changed? I decided to ask two groups of people to help me understand the current travel disruption: CX professionals working for...

Are your employees facing organisational change fatigue?

Change was constantly emerging as a key topic during the last two years. While businesses must innovate and drive positive changes to grow, the people behind those new projects are often overwhelmed. According to a survey by Limeade, 59% of...

Vulnerable leadership is key: building a bridge from intent to action

Last week, I talked to Miranda Cain, the managing director at Elev-8, a consultancy dedicated to changing behaviours to elevate business performance. The team behind Elev-8 won over 27 awards, including the UK Business Awards™️ in 2021. With over 25 years...