Category: CXM News

Industry heavyweights combine to form CX standards

Kantar, Bain & Company, and Qualtrics have partnered to publish a set of jointly endorsed CX standards. The framework aims to introduce a “common language for excellence”, that will elevate the quality of CX practices across all industries. “The need for...

Smart cane wins the King’s “best of British” award

WeWalk has picked up a King’s Award for Enterprise for its cutting-edge ‘smart cane’ product. The smart cane, which integrates with Google Maps to offer visually impaired people direction assistance, also won a gold award at the recent 2024 Turkiye Customer Experience...

Costco to raise its customer loyalty membership fees

Costco is pushing up the prices of its customer loyalty programme for the first time in seven years. The North American retailer intends to increase the price for its gold star membership to $5 a month and its executive membership...

This week in CX: personalisation remains key to customer experience success

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at what customers want, personalisation strategies, and what machine customers represent for the future of CX. Key news Zoom launched the new Workflow Automation in beta, allowing users to...

Most executives are unprepared to build strong personalisation strategies 

The majority of executives are ill-equipped to track about consumers’ preferences and behaviour online following Google’s plans to eliminate third-party cookies.  Research from Optimizely, which surveyed marketing, e-commerce and IT executives across six global markets found that a massive 97% were...

Customers don’t want AI in customer service, report claims

Gartner research indicates that customers don’t like artificial intelligence, and would prefer companies didn’t use it at all. According to the analyst firm, 64% of customers prefer firms not to use AI in their customer service. The report also claimed 53% of customers would consider...

This week in CX: more workers are using and benefiting from AI than they realise

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how professionals are unhappy and lacking confidence in their sales forecasts, AI is having more positive effects on workers’ productivity and value than we...

Forrester’s list of emerging technologies reveals the best ROI solutions

Brian Hopkins, Forrester VP, emerging tech portfolio. Generative AI for visual content and language has topped Forrester’s list of emerging technology. The analyst firm says Gen AI, alongside Turing Bots, and IoT security are the leading emerging technologies that will offer return...

This week in CX: new ways that retailers can reach shoppers online

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how retailers can meet the needs of online UK consumers, new research into the entire digital employee experience journey, and the role of emerging...

This week in CX: celebrity voices in the contact centre to drive engagement

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at research into retail policy abuse, contact centres using AI celebrity voices, the ethics of AI, and fixing customer discontent with personalisation. Key news Researchers at...