Search Results for: strategy

Drive Conversational Experiences For A Future-Ready Customer Support Strategy

Forrester Study Drive Conversational Experiences For A Future-Ready Customer Support Strategy The uncertainty surrounding the global pandemic has highlighted the urgent need fororganizations to not only better understand their customers, but also meet and exceedcustomer expectations. Customer support teams in particular...

Customer acquisition strategy: deliver top-notch gifting experience

The pandemic has forced many shoppers online, forcing changes to customer acquisition strategy planning. With lockdowns and social distancing likely to be part of our ongoing management strategy for Covid-19, the time is now to consider what delightful gifting experiences...

Customer service strategy: Get ready for the holiday season

Up until now, annual customer service strategy for the busiest shopping period of the year have been set in stone, agreed months in advance. But in 2020, many retailers have been forced to concentrate on merely staying afloat as they...

Creating a new CX strategy: Time to reset

The global pandemic of COVID-19 has forced businesses to change the way they work and operate with employees working from home and unintended consequences that have occurred with supply chains, customers and employees. This requires them to take brave steps...

Content strategy: out with the old

It is impossible to build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for a content strategy. Businesses can’t deliver the...

Why a Cloud Strategy Has Become Today’s Unsung Hero

Digital transformation agendas have been accelerated in both public and private organisations, where innovative cloud solutions have quickly been adopted, making a cloud strategy the unsung hero in the fight against COVID-19. It is no secret that the pandemic has already exacerbated...

Inspiring Confidence: The (C)X-Factor in Any Customer Experience Strategy

In your office there will be rules; standard operating procedures that help with inducting new staff, training long-term staff and ensuring the smooth running of day to day business. Sometimes those rules are well documented in step-by-step guides, and sometimes they...

A New Look: The Importance of An Adapted CX Strategy for A New Customer Mindset

In times of crisis we re-evaluate what we think. Tried and tested concepts no longer feel appropriate as we turn a critical eye on brands, institutions and governments based on what they have said and done and what they will...

Four Steps for Taking Control of Your Content Strategy

As the importance of customer experience (CX) continues to be front and centre for businesses, it is crucial for brands to constantly engage with their customers through personalised content. However, research by SoDA has shown that whilst most C-level executives (97...

Let’s have Both Culture and (CX) Strategy for Breakfast!

A lovely perk of being a Customer Experience Professional is that every client is completely unique. A key reason for this is often culture. I recently delivered a CX project for an IoT house – MKL Innovation.  They’re a very successful...