Tag: Behavioural analytics

Who is the new ‘Workday Consumer’?

Advertisers pride themselves on knowing their customers. But what happens when their customer is suddenly not where they expected?   As work and school shifted online during early stages of the pandemic, advertisers had faced this exact scenario and were initially slow...

Behavioural analytics: preventing sky-high basket abandonment rates

Basket abandonment costs UK retailers billions of pounds each year – attracting a plethora of solutions that have hitherto struggled to dent the problem. In 2018, Barclaycard estimated the cost at £18bn and the figure is only likely to have...